Mustapha1, Nur Diyana and Shelash Mohammad2, Suleiman Ibrahim and Vasudevan3, Asokan and Tajuddin4, Nur Ilyana Ismarau (2025) Architecture Image Studies - 2025 : Does Market Orientation Drive Organisational Social Innovation as A Rescuer for Economic Growth? The Mediating Role of Knowledge Creation. Architecture Image Studies, 6 (3). pp. 129-138. ISSN 2184-8645
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Does Market Orientation Drive Organisational Social Innovation as A Rescuer for Economic Growth_ The Mediating Role of Knowledge Creation.pdf Download (684kB) |
Abstract
Organisational social innovation is important especially among developing countries for economics growth. This paper finds that organisational social innovation (OSI) is the most contemporary solution for businesses in implementing new methods for economic benefits and social benefits from the perspective of market orientation and knowledge creation. Organisational social innovation and market orientation relates to knowledge creation in overarching goal of this study. This descriptive study relied on a survey-style questionnaire to gather data. A total of 171 managers from research and development companies participated in this survey. A basic random sample method was employed for the sampling process. Findings reveal market orientation and organisational social innovation are significantly related, and knowledge creation plays a positive mediation role in this relationship.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Market orientation, knowledge creation, economic growth, organisational social innovation. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Institute of Graduate Studies (IGS) |
| Depositing User: | LIBRARY2 UPTM |
| Date Deposited: | 23 Jun 2026 01:43 |
| Last Modified: | 23 Jun 2026 01:43 |
| URI: | http://eprints.uptm.edu.my/id/eprint/5654 |
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