Journal of Cultural Analysis and Social Change - 2025 : Entrepreneurship as a Career Path among University Students: An Action Research on Hands-On Learning and Follow Up Approach in Business through the Introduction to Entrepreneurship Course

Kamarudin, Muhamad Ali Imran and Jaaffar, Abdul Rahman and Yusof, Mohd Sufli and Mohd Nawi, Mohd Nasrun (2025) Journal of Cultural Analysis and Social Change - 2025 : Entrepreneurship as a Career Path among University Students: An Action Research on Hands-On Learning and Follow Up Approach in Business through the Introduction to Entrepreneurship Course. Journal of Cultural Analysis and Social Change, 10 (2). pp. 3284-3300. ISSN 2589-1316

Text Entrepreneurship as a Career Path among University Students_ An Action Research on Hands-On Learning and Follow Up Approach in Business through the Introduction to Entrepreneurship Course.pdf Download (574kB)

Abstract

Entrepreneurship has become a key agenda in Malaysia's economic development and higher education. This study investigates the effectiveness of the "Beyond BPME1013" follow-up entrepreneurship programme in nurturing university students to become graduate entrepreneurs. Using a mixed-method action research design involving 20 Universiti Utara Malaysia students, the study employed pre- and post-questionnaires together with in-depth interviews. Findings indicate that the programme successfully enhanced students' entrepreneurial knowledge, skills, confidence, and intention to start businesses through hands-on learning and continuous mentoring. The study recommends expanding similar follow-up entrepreneurship programmes across higher education institutions to strengthen graduate entrepreneurship and support national economic development.

Item Type:	Article
Uncontrolled Keywords:	Entrepreneurship; Entrepreneurship Education; Graduate Entrepreneur; Higher Education Institutions (HEIs); Action Research; Hands-On Learning; Experiential Learning; Entrepreneurial Intention; Business Start-up; Mentoring
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY2 UPTM
Date Deposited:	29 Jul 2026 08:27
Last Modified:	29 Jul 2026 08:27
URI:	http://eprints.uptm.edu.my/id/eprint/5916

Actions (login required)

View Item