International Journal of Research and Innovation in Social Science (IJRISS) - 2025 : Lexical Strategies and Ideological Reframing: A Critical Discourse Analysis of Factory Farming Narratives

Azizi, Muhammad Amir Razin (2025) International Journal of Research and Innovation in Social Science (IJRISS) - 2025 : Lexical Strategies and Ideological Reframing: A Critical Discourse Analysis of Factory Farming Narratives. International Journal of Research and Innovation in Social Science (IJRISS), 9 (11). pp. 3025-3036. ISSN 2454-6186

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Abstract

Factory farming is a major global issue influencing public perceptions of food production, environmental policy, and ethical debates. This study examines the linguistic and ideological strategies employed in the Genetic Literacy Project essay, “Rethinking Pros and Cons of Livestock ‘Factory Farms’,” to reframe industrial livestock production as rational, indispensable, and socially beneficial. Using Fairclough’s Three-Dimensional Model of Critical Discourse Analysis, the study analyses lexicalisation, interdiscursivity, and evaluative framing to demonstrate how industrial-scale agriculture is legitimised while accountability is shifted from corporate and regulatory bodies to consumers. The findings reveal that industry-oriented terms such as “efficiency,” “scale,” and “lower emissions,” together with inclusive pronouns and trade-off framing, reinforce factory farming as an essential component of modern food systems. The study contributes to agricultural discourse research by illustrating how language functions as a mechanism of ideological reinforcement that shapes public acceptance of controversial production systems.

Item Type:	Article
Uncontrolled Keywords:	Factory farming; Lexicalisation; Discourse analysis; Ideology; Fairclough; Agriculture; Consumer responsibility
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY2 UPTM
Date Deposited:	03 Aug 2026 06:19
Last Modified:	03 Aug 2026 06:19
URI:	http://eprints.uptm.edu.my/id/eprint/5937

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