Corporate Communications: An International Journal - 2025 : Managerial Roles in Internal Crisis Communication Across High-Risk Industries: Toward a Comparative Framework and Measurement Tool

Mohamad, Bahtiar and Abdul Hamid, Aida Suhana and Adamu, Adamu Abbas (2025) Corporate Communications: An International Journal - 2025 : Managerial Roles in Internal Crisis Communication Across High-Risk Industries: Toward a Comparative Framework and Measurement Tool. Corporate Communications: An International Journal. ISSN 1356-3289

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Abstract

This study explores how managerial internal crisis communication (ICC) strategies in high-risk industries shape organizational resilience and communication effectiveness. Using in-depth interviews with 19 experienced crisis managers from the oil and gas and electricity power generation sectors, the study identifies sector-specific adaptations in internal crisis communication. Findings show that centralized power generation organizations emphasize protocol-driven communication, while decentralized oil and gas organizations prioritize adaptive messaging. The study proposes a comparative framework and empirically grounded measurement indicators for evaluating ICC effectiveness. It extends Situational Crisis Communication Theory (SCCT) to internal organizational contexts and provides practical tools, including a sector-specific ICC playbook template and measurement framework, to improve organizational resilience and crisis management.

Item Type:	Article
Uncontrolled Keywords:	Internal crisis communication; Crisis management; Situational Crisis Communication Theory (SCCT); Organizational resilience; High-risk industries
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY2 UPTM
Date Deposited:	03 Aug 2026 07:21
Last Modified:	03 Aug 2026 07:21
URI:	http://eprints.uptm.edu.my/id/eprint/5938

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