Atlantis Highlights in Social Sciences, Education and Humanities - 2025 : Optimizing Strategic Communication Through Social Media: The Roles of Public Relations Leaders and Multidisciplinary Team

Ahmad Anuar, Aida Zuliyana and Yusof, Norhafezah and Romli, Romlah and Megat Ibrahim, Nan Zakiah (2025) Atlantis Highlights in Social Sciences, Education and Humanities - 2025 : Optimizing Strategic Communication Through Social Media: The Roles of Public Relations Leaders and Multidisciplinary Team. Atlantis Highlights in Social Sciences, Education and Humanities, 930. pp. 28-45.

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Abstract

The study investigates the role of social media in strategic communication within organizations, particularly the roles of PR leaders and multidisciplinary teams. Using a qualitative approach, interviews were conducted with respondents from government and corporate organizations in Klang Valley. The findings show that social media is integrated into organizational strategic planning and that leadership is important for optimizing information dissemination, collaboration, brand visibility and stakeholder engagement.

Item Type:	Article
Uncontrolled Keywords:	Social media; Strategic communication; Public relations; Engagement; PR strategies
Subjects:	H Social Sciences > HM Sociology
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY2 UPTM
Date Deposited:	14 Aug 2026 07:19
Last Modified:	14 Aug 2026 07:19
URI:	http://eprints.uptm.edu.my/id/eprint/5974

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