Proceedings of the 9th International Conference on Communication and Media (i-COME 24) - 2025 : The Acceptance of Dating Apps

Megat Ibrahim, Nan Zakiah and Ahmad Anuar, Aida Zuliyana (2025) Proceedings of the 9th International Conference on Communication and Media (i-COME 24) - 2025 : The Acceptance of Dating Apps. Proceedings of the 9th International Conference on Communication and Media (i-COME 24), 930. pp. 96-107.

Text The Acceptance of Dating Apps.pdf Download (406kB)

Abstract

The study investigates four factors contributing to the acceptance of dating apps: personality, ease of communication, trendiness, and loneliness, particularly in the Malaysian context. It applies Uses and Gratification Theory and uses a quantitative research design. Questionnaires were distributed to respondents studying at UiTM and working at Ogilvy Advertising Agency in Kuala Lumpur. The findings indicate relationships between the acceptance of dating apps and personality, ease of communication, trendiness, and loneliness. The study contributes to the field of media and communication by developing a more comprehensive set of variables associated with dating-app acceptance.

Item Type:	Article
Uncontrolled Keywords:	Dating Apps; Personality; Ease to Communicate; Trendiness; Loneliness
Subjects:	H Social Sciences > HM Sociology
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY2 UPTM
Date Deposited:	14 Aug 2026 08:16
Last Modified:	14 Aug 2026 08:16
URI:	http://eprints.uptm.edu.my/id/eprint/5976

Actions (login required)

View Item