The Digital Personality How Personality Traits Shape Online Social Behavior

Mohd Alif Idham Abd Hamid and Immie Rozianie Abd Rahim (2025) The Digital Personality How Personality Traits Shape Online Social Behavior. ASIAN PEOPLE JOURNAL, 8 (11). pp. 265-275. ISSN 2600-8971

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Abstract

Social media is one of the most widely used social media platforms. It is known that social media has the potential to influence people's social interactions. This study examines the relationship between personality traits and the impact of social media on social interaction among university students at UiTM Perlis. Utilizing a quantitative approach and survey method, data were collected from 202 respondents through a structured questionnaire. Findings reveal that social media significantly enhances social interaction, especially among individuals who may struggle with face-to-face communication. Personality traits, particularly extraversion, also influence social engagement, though to a lesser extent than social media usage. The study contributes to understanding how digital platforms and individual traits jointly shape social behavior. It is recommended that universities promote balanced and mindful use of social media to support healthy social development. Additionally, student affairs units should consider integrating personality awareness programs to foster more effective peer communication. Future research may explore the long-term effects of social media engagement across different personality types and cultural contexts to broaden applicability and deepen insights.

Item Type:	Article
Uncontrolled Keywords:	Personality; Social interaction; Social media; Culture; Social Engagement
Divisions:	Faculty of Education, Social Science and Humanities (FESSH)
Depositing User:	LIBRARY2 UPTM
Date Deposited:	22 Sep 2026 08:12
Last Modified:	22 Sep 2026 08:12
URI:	http://eprints.uptm.edu.my/id/eprint/6219

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