Items where Author is "Nurul Najiha Abdulloh"
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Nuriman Abd Malik and Nurul Najiha Abdulloh and Sharifah Nawaitul Masdinar Syed A Rahman (2025) Disruptive Innovation In The Digital Economy And The Strategic Contributions Of Entrepreneurship To Sustainable Business Development. International Journal of Innovation And Industrial Revolution, 7 (23). pp. 228-249. ISSN 2637-0972
Mohammed Suhaimi Yusof and Noorraha, Abdul Razak and Zakaria Mat Zin and Nurul Najiha Abdulloh (2025) Challenges and Opportunities in TikTok Shop for Advancing Social Commerce and Consumer Engagement Strategies. International Journal of Business and Technology Management, 7 (2). pp. 60-71. ISSN 2682-7646