Items where Author is "Zakaria Mat Zin"
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Mohammed Suhaimi Yusof and Noorraha, Abdul Razak and Zakaria Mat Zin and Nurul Najiha Abdulloh (2025) Challenges and Opportunities in TikTok Shop for Advancing Social Commerce and Consumer Engagement Strategies. International Journal of Business and Technology Management, 7 (2). pp. 60-71. ISSN 2682-7646