The Influence of Perceived Ease of Use on Malaysian Consumers’ Behavior in Online Food Delivery Services

Noraslinda Fauzi and Nor Aziah Sulaiman and Nuralya Khairina Abdullahdin and Nisrin Alyani Ishak (2025) The Influence of Perceived Ease of Use on Malaysian Consumers’ Behavior in Online Food Delivery Services. International Journal of Business and Technology Management, 7 (10). pp. 767-773. ISSN 2682-7646

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Abstract

The increasing reliance on Malaysian online food delivery services necessitates understanding the key determinants influencing consumer behaviour. This research examines the influence of perceived ease of use on Malaysian consumers' usage of online food delivery websites. By using Theory of Planned Behaviour, the research aims to determine if the ease and user-friendliness of these websites have any noteworthy impact on consumers' decisions. A quantitative approach was utilized with data collected through a Google Form survey of 200 respondents. SPSS analysis was conducted involving reliability testing, descriptive statistics and correlation analysis to determine the strength of association between perceived ease of use and consumer behaviour. This study contributes to the emerging body of consumer behaviour literature on digital platforms as it focuses on employing strong measurement measures. It also points to the need for future studies to explore additional behavioural determinants and combine qualitative methods in order to gain a deeper understanding of consumer motivation in Malaysia's online food delivery business.

Item Type:	Article
Uncontrolled Keywords:	Perceived Ease of Use, Consumer Behaviour, Theory of Planned Behaviour, Online Food Delivery
Divisions:	Faculty of Business and Accountancy (FABA)
Depositing User:	LIBRARY2 UPTM
Date Deposited:	23 Sep 2026 01:39
Last Modified:	23 Sep 2026 01:39
URI:	http://eprints.uptm.edu.my/id/eprint/6224

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