COMPENDIUM by paperASIA - 2025 : Concept Paper: Exploring Gen Z’s Communication Tools in Enhancing Post- COVID Educational Settings Through the Lens of Media Richness Theory

Kamal, Nathasya Mohd and Wan Afandi, Wan Nor Hidayah (2025) COMPENDIUM by paperASIA - 2025 : Concept Paper: Exploring Gen Z’s Communication Tools in Enhancing Post- COVID Educational Settings Through the Lens of Media Richness Theory. COMPENDIUM by paperASIA, 41 (5B). pp. 362-368. ISSN 0218-4540

Text Concept Paper_ Exploring Gen Z’s Communication Tools in Enhancing Post-COVID Educational Settings Through the Lens of Media Richness Theory.pdf Download (448kB)

Abstract

The COVID-19 pandemic has transformed global education by compelling a rapid shift to digital platforms. The shift requires redefined student-lecturer communication, particularly among Generation Z (Gen Z), who are deeply immersed in technology. This concept paper explored how Gen Z utilizes various digital communication tools in post-pandemic educational settings to determine the effectiveness of these tools in facilitating student-lecturer interpersonal interactions. Framed by the media richness theory (MRT), the study investigated how different media, from rich formats like video conferencing to lean tools like email, affect communication satisfaction, engagement, and educational rapport. Drawing on a qualitative methodology involving focus group discussions (FGD) with Gen Z students at University Poly-Tech Malaysia (UPTM), the research aimed to identify preferred communication tools, evaluate their perceived richness, and offer recommendations to enhance digital communication strategies in hybrid learning environments. By bridging theory and practice, this study contributes to more inclusive, responsive, and effective academic communication frameworks that align with the expectations and habits of a digitally native generation.

Item Type:	Article
Uncontrolled Keywords:	Generation Z, Communication tools, Post-COVID education, Media richness theory, Interpersonal communication
Subjects:	L Education > LB Theory and practice of education
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY2 UPTM
Date Deposited:	12 Jun 2026 08:29
Last Modified:	12 Jun 2026 08:29
URI:	http://eprints.uptm.edu.my/id/eprint/5648

Actions (login required)

View Item